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Wouldn’t you rather partner with an influencer that gets shares and comments from actual target customers of your brand than just more likes that don’t lead to actual conversions?
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I’ll admit, it takes a lot of time and work to really define your target audience and build a persona for each one that you and your team can visualize as if they were standing right in front of you.
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ortunately, most businesses that rely on Google Analytics wouldn’t have a clue as to how much traffic their website actually gets from Google Images as this information has always been lumped in with Google organic search traffic.