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#imTOOLS: SparkScore – Twitter Influence Measurement Tool

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Are you still basing your Twitter outreach on follower counts alone?

If so, then there’s a good chance that you’re wasting your outreach and influencer marketing efforts on the wrong targets.

Online influence has become less about reach and more about engagement.

Wouldn’t you rather partner with an influencer that gets shares and comments from actual target customers of your brand than just more likes that don’t lead to actual conversions?

Of course you would. And you can. You just need a better process of knowing who to target and how.

SparkScore from SparkToro can do a lot of this heavy lifting for you.

SparkScore from SparkToro - Twitter Influence Measurement Tool

Source: SparkScore from SparkToro

This free tool, which works by connecting your Twitter account, will allow you to see the true influence of any Twitter account.

In addition…

SparkScore doesn’t hide anything about how we calculate our numbers — you can see exactly how the scoring is weighted, what numbers go into it, and how to influence your own score.

If you want to streamline your outreach process, build useful relationships with actual influencers and learn how to improve your own influence on Twitter, then SparkScore is a tool you need in your toolbox.

Need help improving your influencer marketing or outreach campaigns?

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Wouldn’t you rather partner with an influencer that gets shares and comments from actual target customers of your brand than just more likes that don’t lead to actual conversions?
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I’ll admit, it takes a lot of time and work to really define your target audience and build a persona for each one that you and your team can visualize as if they were standing right in front of you.